
While European biodiversity is plummeting, some farmers in the North Sea Region are bringing the birds back on their land. PARTRIDGE created an unstoppable snowball that will keep rolling for years to come. The secret power behind this success? Cooperation.
In December 2024, the European Environment Agency reported that European biodiversity continues its race towards the bottom. One of the main causes is the intensification of agriculture which leaves little room for wildlife. Wild birds and insects that used to thrive on farmland are facing an acute housing crisis.
But the trend can be reversed, as shown by our PARTRIDGE project. It brought farmers, hunters and conservationists together in an unusual partnership that proved surprisingly productive.
PARTRIDGE led to changes in five national agri-environmental schemes and set up lasting pilots and clusters across the North Sea Region. Its many spillover effects are now taking the impact to new level.
But according to the project leader, Dr Francis Buner from the UK Game and Wildlife Conservation Trust (GWCT), the project's most important accomplishment is something else. "We built trust and cooperation among groups with strongly conflicting views. This is our biggest achievement," he says.

Project leader Francis Buner next to one of the PARTRIDGE landscape signposts. Image: PARTRIDGE.
Making space for wildlife
Farmers participating in the project set aside at least 7% of their arable land for the benefit of the grey partridge. This iconic farmland bird is a so-called umbrella species because it requires cover and quality habitat all year round and needs a varied menu of insects, plant seeds and foliage depending on the age of the bird. This means that many other wild species will thrive in places where the partridges are able to make a living.
At ten 500-hectare demonstration sites across the North Sea Region, 70 farmers and hunters created new habitat. Flower plots, made from a specially designed flower seed mix, and so-called beetle banks are two main components of the PARTRIDGE method, along with other measures.

Partridges are like the proverbial canary in the coalmine. They only thrive in high-quality habitats. Image © Rollin Verlinde.
Walk and talk
Among all the actions taken to spread the project's message, none was more powerful than farm walks, says Francis. "The demo sites were key to the project. We could bring together both partners, neighbouring farmers and other stakeholders to discuss on-site."
In total, PARTRIDGE organised 250 farm walks, informing around 3,600 people directly. Participants included farmers, hunters, advisers, NGOs, volunteers from the general public, and policymakers.
You believe what you see. You can talk about it in the media but it is never as powerful as when you actually stand there and look at it.
To gauge the impact, the project monitored birds and insects in both the demo and reference sites. For this purpose the project involved 36 research institutes and enlisted the help of 672 researchers, students and volunteers. Among the volunteers were many local farmers and hunters.
See how a farmer, a volunteer and an ecologist experienced the demo sites:
Getting the word out
Beyond the farm walks, the partners made an outstanding effort to communicate their work. Their prolific output included over 500 articles, a constant stream of social media posts, and thousands of photos and videos. As a result, the project website garnered a whopping 100,000+ page visits. During the Covid-19 pandemic, the project strengthened its online communication further.
The project also made its mark at multiple conferences, MEP Parliamentary intergroup meetings, the European Green Week, and online talks.
On the visual side, the project shunned no opportunity to showcase their work. They engaged with artists to create eye-catching visuals and often used creative tools such as their partridge quiz and storymaps. They even produced a full-size partridge costume for special occasions!
Perhaps not surprisingly, PARTRIDGE attracted much media attention including appearances on Dutch and German national TV and radio.

German TV crew filming on-site with the PARTRIDGE team. Image: PARTRIDGE.
Proof points and impacts
Demonstrating an impact on biodiversity in the course of a few years is difficult. Natural fluctuations might mask the results, and wildlife needs time to respond to changes. And yet, the demo sites showed clear improvements by project end. They showed significantly higher numbers and diversity of farmland indicator species than comparable farmland areas.
Iconic farmland birds - such as yellowhammer, skylark, and grey partridge - had 30-70% more breeding territories in the demonstration sites compared to their reference sites. And the demo sites had higher numbers of hares, wintering seed-eating birds, insects and pollinator habitats.
The project inspired other farmers, too. During the project, over 1,200 farmers across the North Sea Region had created 2,900 hectares of new habitat by planting the PARTRIDGE flower mix while 36 km of new beetle banks were built in the Netherlands alone. And since the project came to an end in 2023, hundreds of additional hectares of the PARTRIDGE mix have been planted across the North Sea Region, especially in England and Germany.
Another enduring project legacy is seven clusters enabling farmers and hunters to exchange and learn from each other.

The PARTRIDGE beetle banks and flower plots were integral to the project's success. Photo Credit: PARTRIDGE
Influencing policy
The project also brought its message home to policymakers across the North Sea Region. Its work directly contributes to implementing key EU policy such as the Green Deal, the Farm to Fork Strategy, and the Pollinator Initiative.
Several cabinet ministers from different coutries as well as the European Commissioner for Agriculture joined the project's farm walks. Also, the partners produced four reports ( covering Flanders, the Netherlands, Scotland and England) and shared them with regional and national policymakers and lobbyists. Also, based on a large survey, they produced a report on how to improve agri-environment scheme uptake and proisions.
"We presented our key findings in a policy factsheet that we shared with national authorities and at our final policy conference in Brussels," says Francis.
All these efforts paid off. Inspired by PARTRIDGE, England, Scotland, Flanders, Germany and the Netherlands have each integrated at least one of the main PARTRIDGE measures in their national agri-environmental schemes.

In 2023, the PARTRIDGE and BEESPOKE projects hosted a joint policy event in Brussels, dressed up as Mr Partridge and Mrs Bee. The panel debate included spokespeople from BirdLife Netherlands, DG AGRI of the European Commission, and FACE (European Federation for Hunting and Conservation). Photo: PARTRIDGE.
How to make unlikely friends
As the partners worked together, something happened. Over time, they started enjoying each other's company so much that they became friends.
"Respect is the big word," states Francis Buner. "The leader must set the tone, steer the discussion and create a nice atmosphere. Everybody must feel happy to take part. You don’t have to agree on everything in order to work together fruitfully. We took great care to make our partner meetings social events."
To build a good dialogue, Francis finds three principles are key.
- Try to see it their way.
"The first thing to do to make somebody feel better is to sit and listen so they feel understood. Hunters and farmers are pushed into a corner by society more and more. In our clusters and beyond we have given them a voice. We hear them out to understand their problems and try to make it better for them." - Try not to bring in subjective arguments.
"As scientists, we are trained to remain objective and stay away from emotional argumentation. This helps in fostering a constructive dialogue around controversial topics." - Accept a certain level of contention.
"Controlling the partridge's predators was one area where we did not succeed in creating a common line. We spent a lot of time explaining to each other why it is important or why we shouldn't do it. So everybody understood where everybody else was coming from. We did not solve it but we listened to each other and respected different views and opinions. We didn't judge each other on it. And we found a solution where those who wanted to control the predators could do this while others could refrain from it."
We are very proud of our collaborative approach. On a broader scale, we showed that you can bring partners with fundamentally conflicting views together for a shared aim.

Farm walks were essential in building dialogue. Photo: PARTRIDGE
Why people loved PARTRIDGE
The statements below showcase the great enthusiasm that the project created among everyone involved.
This is beautifully described in the story about the three-legged stools. Written by a mysterious author named Partridge, this is the only fairy tale ever to appear on the North Sea Blog and one of our most popular articles of all time.
A special force
The project has given rise to several new initiatives on the ground and its methods are being taken up extensively. For example:
- Most demo areas continue to manage the implemented PARTRIDGE measures and monitor partridge numbers.
- In Flanders, the projects Vogelvriendelijk Boeren and BOOST have both implemented PARTRIDGE flower blocks.
- A new nation-wide grey partridge conservation project in Germany was inspired and supported by PARTRIDGE.
- The project's partridge spring monitoring method was adopted in the German project and adapted for use across Flanders; it is also increasingly used in the Netherlands.
- In Scotland and England, new grey partridge recovery projects are under way building on the work of PARTRIDGE.
- In the Netherlands, PARTRIDGE flower blocks and beetle banks continue to be widely adopted by farmers across the country, thanks their inclusion into the national Agri-environment Scheme.
Francis sees the cooperation across borders as crucial in the project's success. “Working together in a transnational set-up brings motivation. It creates a vibe of strength to the whole project and ignites a passion about it. And when you explain to policymakers you can tell them that the thing you want to achieve is also important in the neighbouring countries. The European spirit really helps."
Transnational cooperation gave the project much more power. Our outputs would never have been the same without it. No chance.
See project snapshots:
Top three project highlights
Policy influence
PARTRIDGE inspired changes in the agrienvironmental schemes of Belgium, Germany, England, Scotland, and the Netherlands.
Proven concept
The demo sites were superior in terms of both numbers and diversity of birds and insects, compared to reference sites.
From foe to friend
The project brought farmers, hunters, and conservationists together around a common goal, forming bonds and productive cooperation among typical adversaries.
PARTRIDGE at a glance

Learn more
Visit the project website to learn much more. Do not miss the extensive output library and the visually stunning storymap narrative.
Get in touch
Curious to learn more? Feel free to contact the lead partner:
Francis Buner, email fbuner@gwct.org.uk
Paul Stephens, email pstephens@gwct.org.uk