The Donner Expo x Green Retail event took place at our entrepreneurial hub in Gothenburg. It marked the culmination of a entrepreneurship course for 100 students specializing in finance and business development. As part of the event, students showcased their projects, presented their business ideas, and contributed their earnings to welfare organizations worldwide. Concurrently, the event collaborated with Green Retail to gather insights from today's youth regarding sustainability.
Our primary objective was to understand their perspectives on sustainable consumption by posing the question: 'What motivates YOU to opt for the greener choice?".
Incorporating the opinions of the students on sustainability serves a crucial purpose in our endeavor to implement a greener business model. By understanding the perspectives and motivations of today's youth towards sustainable choices, we gain valuable insights into consumer behavior and preferences. In essence, by actively involving the students in our quest for a greener business model, we not only gain valuable insights but also foster a collaborative environment conducive to driving meaningful change towards a more sustainable future.
