Why do individuals have a strong affinity for driving their cars? How can we encourage people in rural and peri-urban areas of the North Sea Region to participate in the modal shift?
Despite the potential benefits of opting for healthier alternatives, like exercising while commuting, achieving cost savings, often faster travel, and minimizing environmental impact, many people do not embrace these options. The MM-Project delves into the motivations of distinct user groups, exploring what factors contribute to their heavy reliance on cars, and aims to identify strategies to reduce their dependence on automobiles.
We thus aim to develop and execute user-centric mobility solutions and to incentivise target groups to change their daily mobility practices and the way they perceive these practices.
