The interview #7 concludes the Focus On series on “Cross-Cutting Topics” and deals with the question, why “Multi-Stakeholder Business Cases’ are relevant aspects for MoLo Hubs.
Transition is responsible for guiding and supporting the Host Partners in tasks related to design thinking approaches and methods as well as service design and business models for optimised mobility solutions in the last mile supply chain.
Today's Partner
Jonathan Jakobsson
Head of Business Development
Transition
Function within MoLo Hubs:
Leader of Work Package #1: "Setting the scene & comprehensive as-is analysis" and Knowledge Partner for the cross-cutting topic "Multi-Stakeholder Business Cases"
Why are multi-stakeholder business cases relevant aspects for MoLo Hubs?
For the overall success of the mobility and logistics hubs, it is crucial that the underlying organization and business model persist beyond the project period. The ongoing work on multi-stakeholder business cases and partnerships in the projects are key to achieve value creation and long-lasting effect for the enrolled stakeholders and the end-users and for the surrounding community in general.
What are the key challenges when it comes to multi-stakeholder business cases?
Working with multi-stakeholder business cases presents several interrelated challenges in a development project like MoLo Hubs. One challenge is diverse organizational cultures among the stakeholders as well as different goals and priorities, which potentially can hinder alignment. Challenges like these require careful management to ensure effective collaboration and project success.
What are the potentials of multi-stakeholder business cases when it comes to implementing logistics services at shared mobility hubs?
When integrating more services and functionalities, such as logistics services, into mobility hubs, this does not only create challenges, but also potentials.
Shared assets create great preconditions for flexible or more efficient use, e.g. in terms of the attractiveness of the range of services, number of walk-in customers but also shared risk and shared costs, depending on the operator model.
Overall, a collaborative approach can create the potential to reach economic viability of solutions that would not be viable alone. In addition, it creates trust and can create partnerships for long-term value creation.
What is your vision for the impact of MoLo Hubs towards the aspect of multi-stakeholder business cases by the end of the project?
We hope that the project will showcase how different stakeholders can work together to optimize resources flows and innovate mobility and last-mile logistics, inspiring other cities across Europe to utilize our white papers and, ultimately, adopt similar approaches in their own contexts.
Source: Transition