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Communication Workshop Billund

Interreg BuildUP Event in Billund

Communication Workshop Billund
30/10/2024
1 minute

In October projects from the Interreg North Sea Programme gathered at the LEGO Hotel in Billund for a two-day Build Up event. A key focus was to enhance collaboration and capitalisation on innovative projects that tackle pressing regional challenges.

We were thrilled to host a mini-session, "Building Impact: Strategic Communication for Reaching & Engaging with Takers," where Project LIHYP - Linking Hydrogen Power Potentials explored essential communication strategies to bridge the gap between innovation and real-world adoption. Our session covered:

  • Strategic engagement with "takers" – including industry, policymakers, academia, and municipalities – to ensure project results are implemented and scaled. 
  • Practical approaches for using diverse communication tools to build visibility and foster long-term value creation beyond the project lifecycle.

Thanks to everyone who participated in our interactive LEGO exercise, which showcased the power of tailored communication strategies to maximise project impact!