Brest métropole is implementing a data policy, one aspect of which was the creation of a new public service: The Local Public Data Service (SLD).
With an ethical framework in the form of a charter of eleven principles, this new public service became a trusted third party, capable of exchanging data between public and private stakeholders and between individuals. To achieve this, Brest métropole strengthened its capabilities by developing a network of data stewards to enhance internal data expertise, as well as proofs of concept, with an inspiring use case focused on tourism policy, which is managed by Brest'aim (Brest en vue).
Brest en vue (ex Brestaim) has deployed a CRM that centralizes all the data from its information system. To this end, all business applications were connected to access B2B and B2C data. The first version has been delivered, and the CRM is currently being used for B2B data.
What is the challenge?
Brest métropole collaborated closely with Brest'aim (Brest en vue) to develop a relevant tourism offering, based on data and enhanced by proactive management of relationships with tourists and visitors. This entire process was carried out within the region in compliance with the key principles of the GDPR (consent, anonymization, transparency of algorithms, etc.).
For the Brest en vue (Brestaim), the objective was to develop the region's tourism economy: to increase its attractiveness and the satisfaction of visitors and users, with the aim of making Brest an attractive and high-quality tourist destination.
The target audience consisted of professionals (B2B) and individuals (B2C). To develop tourism appeal and the quality of services, Brest'aim (Brest en vue):
- offers visitors better support during their stay: attractive suggestions via a platform that include, for example, accommodation, leisure activities, transportation, etc.,
- developed knowledge and monitoring of satisfaction through automated satisfaction surveys,
- created offers tailored to visitors' needs.
To achieve this, we interconnected our internal data sources with those of partners sharing the same objectives.
Brest en vue (Brestaim) ambition was to leverage activity and application data from its operational units to develop the tourism offerings of the Brest region. To this end, Brest'aim (Brest en vue) connected multiple data sources.
For more details please check: Local Data Public Services in Brest, France: Pilot Strategy and Action Plan.
Participating partners
Brest Métropole in the Brittany region, France, wants to help the creation of a sovereign data marketplace, by producing a use case based upon a general interest policy, the attractiveness of the territory and the tourism.
Furthermore, since 2022, under the aegis of Brest métropole, the local urban planning agency, ADEUPa, has been mandated by its board of directors to establish a trusted third party for data. This innovative initiative aims to unite a local data strategy by bringing together various local stakeholders (public and private) from diverse organizations (local authorities, public companies, associations, businesses, etc.). ADEUPa is thus committed to promoting the flow and use of data for the benefit of the region and its stakeholders, particularly the private, public, and semi-public sectors of Western Brittany.
Brest’aim is a facility manager and event organiser for Brest metropole. It manages and coordinates more than a dozen major facilities in the Brest basin, including Océanopolis, the biggest Ocean Discovery Park in Europe, as well as several harbour, sport and cultural facilities. Brest’aim plays a major role for the development of a sustainable and strong tourist economy in the region.
Top Image by Baptiste Heschung from Pixabay
