What do the participants want to learn about marketing, sales and financing?
We asked our participants what they wanted to learn about marketing and this is some of the subjects that we highlighted during the masterclass
Digital marketing - a tricky business
Good marketing makes the company look smart.
Great marketing makes the customer feel smart.
Finding and helping your customers
The tricky part is not to build or create something, a web shop or a business account on Instagram or Facebook...
...the tricky part lies in helping your customers, your target group, your fans, to find you. Wanting to interact and become engaged enough to buy, book or "just" spread the word.
This is where marketing comes into the picture!
What is digital marketing?
- The entire online presence of the company/brand...
- ...linked to overall business & communication goals
- Opportunities for fast & up-to-date communication
- Continues to take an increasingly large place in marketing
- Strengthen brands, build relationships, communicate, engage and sell
- Digital content about brands, products & services
- An ecosystem loaded with channels, platforms, devices & content
Branding
When we think brand, we often end up here. In the logos of more or less well-known large companies.
Yes, the logo and a clear, rigorous visual identity is important. But it will take a while before we are at this level of recognition.
Be consistent!
DON'T FORGET THE PROFILE
Perhaps the most important part of the graphic profile is the logo. A logo can be both a pictorial or word mark, for example Google's colorful letters or Apple's apple.
The logo is important because it is easy to recognize and remember.
THINK OF THE BRAND AS A PERSON...
- HEART & BRAIN – WHAT YOU COMMUNICATE
- THE VOICE - HOW YOU COMMUNICATE IT
- CLOTHES – APPEARANCE, LOGO, IMAGERY, PACKAGING
- BODY & MOVEMENT – ALL THE WAYS YOU COMMUNICATE YOUR STORY