From 25 to 26 February, 3ST partners gathered in Odense, Denmark, for two days of collaboration, learning, and strategic alignment. Through discussions, masterclasses, and real-world insights from local businesses, we explored new ways to strengthen our sustainable tourism initiatives. Read more below.
After our previous gathering in Sweden, the 3ST partners reconvened for another insightful meeting—this time in Odense, Denmark. Over two intensive days, we exchanged knowledge, reflected on our project’s progress, and explored new pathways for collaboration. Of course, we also took the opportunity to experience some Danish culture, enjoying a traditional Danish lunch and indulging in a classic Fastelavnsbolle.
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Sharing experiences & strengthening pilots
The first day was dedicated to sharing insights gained from our pilot projects so far. We discussed the dynamics of our collaborations and explored the support knowledge partners can provide to enhance the pilots. Through interactive discussions, we examined what we have learned about effective collaboration and what is needed to strengthen our impact.
Masterclasses & sustainability in action
The second day focused on in-depth masterclasses on collaboration models and stakeholder engagement. In addition, we gained first-hand insights from three Danish hospitality businesses involved in the pilots. They shared how they integrate sustainability into their operations, from achieving the Green Attraction label to embedding long-term sustainability strategies.
Key takeaways & next steps
Our key insights from this meeting:
- Effective stakeholder engagement starts with personal contact—‘the meeting before the meeting’—rather than an email.
- Evaluation should take place during sessions, not afterwards, to integrate feedback directly into the process.
- The Theory of Change needs a solid foundation before jumping into action—we need a workable ‘practice of change’.
- Community building depends on trust and shared values—people engage on practical (cost-saving), emotional (joyful collaboration), and social (sustainability impact) levels.
- Pilots should remain small and focused experiments within broader projects—clearer definitions within 3ST are needed.
- Personal interaction fosters better collaboration—like the ‘Nordic team’—and thematic exchange between pilots (e.g. waste, water) would strengthen learning.
- Communication tools may need to evolve to better support these insights—what does this mean for WP3?
A big thank you to our Danish hosts for their warm welcome and to all partners for their active participation. As we move forward, we take these valuable lessons with us to continue shaping a more sustainable tourism sector.